http://en.wikipedia.org/wiki/Gossip
(The United States of Stupidity)
Gossip is malicious talk or rumour, especially about the personal or private affairs of others, meant to harm the subject's reputation in the community. It is one of the oldest and most common means of sharing facts and views, but also has a reputation for the introduction of errors and variations into the information transmitted. The term can also imply that the idle chat or news is of personal or trivial nature, as opposed to normal conversation, but may not be intentionally malicious.
In the last decade, gossip has been researched in terms of its evolutionary psychology origins.[1] This has found gossip to be an important means by which people can monitor cooperative reputations and so maintain widespread indirect reciprocity.[2] Indirect reciprocity is defined here as "I help you and somebody else helps me." Gossip has also been identified by Robin Dunbar, an evolutionary biologist, as aiding social bonding in large groups.[3] With the advent of the internet gossip is now widespread on an instant basis, from one place in the world to another what used to take a long time to filter through is now instant.
The term is sometimes used to specifically refer to the spreading of dirt and misinformation, as (for example) through excited discussion of scandals. Some newspapers carry "gossip columns" which detail the social and personal lives of celebrities or of élite members of certain communities.
M7 2011
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